<   網路廣告常見名詞測驗   >

免費免註冊,彰化一整天線上測驗:http://exam.bestdaylong.com/test3384.htm

【1】( )1. 曝光次數(1)Impression (2)Budget (3)Bid (4)Quality
【2】( )2. 每次點擊成本(1)CTR(Click-Through Rate) (2)CPC(Cost Per Click) (3)CPA(Cot Per Action) (4)CPM(Cost Per 1000 impression)
【2】( )3. 預算(1)Conversion rate, CVR (2)Budget (3)Bid (4)Quality
【1】( )4. 每次完成行動成本(1)CPA(Cot Per Action) (2)CPM(Cost Per 1000 impression) (3)CTR(Click-Through Rate) (4)CVR(Conversion Rate)
【1】( )5. 每筆名單成本(1)CPL(Cost-Per-Lead) (2)CPS(Cost per Sale) (3)CPV(Cost per View) (4)Impression
【1】( )6. 轉換率(1)Conversion rate, CVR (2)CPC(Cost Per Click) (3)CPA(Cot Per Action) (4)CPM(Cost Per 1000 impression)
【2】( )7. 流量(1)Click (2)Traffic (3)PV(Page View) (4)UV(Unique Visitor)
【2】( )8. 出價(1)CPC(Cost Per Click) (2)Bid (3)Quality (4)Conversion rate, CVR
【3】( )9. 頁面瀏覽次數(1)Click (2)CPI(Cost per Install) (3)PV(Page View) (4)UV(Unique Visitor)
【1】( )10. 點擊數(1)Click (2)CPI(Cost per Install) (3)CPL(Cost-Per-Lead) (4)CPS(Cost per Sale)
【4】( )11. 廣告轉換率(1)PPC(Pay Per Click) (2)ROI(Return on Investment) (3)Traffic (4)CVR(Conversion Rate)
【4】( )12. 點擊率(1)CVR(Conversion Rate) (2)PPC(Pay Per Click) (3)ROI(Return on Investment) (4)CTR(Click-Through Rate)
【4】( )13. 點擊付費式的廣告(1)ROI(Return on Investment) (2)Traffic (3)PV(Page View) (4)PPC(Pay Per Click)
【3】( )14. 每千次曝光成本(1)CVR(Conversion Rate) (2)PPC(Pay Per Click) (3)CPM(Cost Per 1000 impression) (4)CTR(Click-Through Rate)
【3】( )15. 每筆(次)銷售行為成本(1)Impression (2)Budget (3)CPS(Cost per Sale) (4)CPV(Cost per View)
【2】( )16. 品質(1)CPA(Cot Per Action) (2)Quality (3)Conversion rate, CVR (4)CPC(Cost Per Click)
【3】( )17. 投資報酬率(1)PV(Page View) (2)UV(Unique Visitor) (3)ROI(Return on Investment) (4)Traffic
【4】( )18. 每安裝一個軟體的成本(1)CPL(Cost-Per-Lead) (2)CPS(Cost per Sale) (3)CPV(Cost per View) (4)CPI(Cost per Install)
【4】( )19. 獨立訪客(1)Click (2)CPI(Cost per Install) (3)CPL(Cost-Per-Lead) (4)UV(Unique Visitor)
【3】( )20. 每次觀看成本(1)Budget (2)Bid (3)CPV(Cost per View) (4)Impression

解答:
001.【1】002.【2】003.【2】004.【1】005.【1】006.【1】007.【2】008.【2】009.【3】010.【1】
011.【4】012.【4】013.【4】014.【3】015.【3】016.【2】017.【3】018.【4】019.【4】020.【3】

詳解: