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( )1. 頁面瀏覽次數(1)Click (2)CPI(Cost per Install) (3)PV(Page View) (4)UV(Unique Visitor)
( )2. 轉換率(1)CPM(Cost Per 1000 impression) (2)Conversion rate, CVR (3)CPC(Cost Per Click) (4)CPA(Cot Per Action)
( )3. 每安裝一個軟體的成本(1)CPI(Cost per Install) (2)CPL(Cost-Per-Lead) (3)CPS(Cost per Sale) (4)CPV(Cost per View)
( )4. 預算(1)Conversion rate, CVR (2)Budget (3)Bid (4)Quality
( )5. 曝光次數(1)Budget (2)Bid (3)Quality (4)Impression
( )6. 品質(1)Conversion rate, CVR (2)CPC(Cost Per Click) (3)CPA(Cot Per Action) (4)Quality
( )7. 出價(1)Conversion rate, CVR (2)CPC(Cost Per Click) (3)Bid (4)Quality
( )8. 每次完成行動成本(1)CVR(Conversion Rate) (2)CPA(Cot Per Action) (3)CPM(Cost Per 1000 impression) (4)CTR(Click-Through Rate)
( )9. 投資報酬率(1)PV(Page View) (2)UV(Unique Visitor) (3)ROI(Return on Investment) (4)Traffic
( )10. 廣告轉換率(1)CVR(Conversion Rate) (2)PPC(Pay Per Click) (3)ROI(Return on Investment) (4)Traffic
( )11. 每次觀看成本(1)Budget (2)Bid (3)CPV(Cost per View) (4)Impression
( )12. 每筆(次)銷售行為成本(1)CPS(Cost per Sale) (2)CPV(Cost per View) (3)Impression (4)Budget
( )13. 每次點擊成本(1)CPA(Cot Per Action) (2)CPM(Cost Per 1000 impression) (3)CTR(Click-Through Rate) (4)CPC(Cost Per Click)
( )14. 每千次曝光成本(1)CVR(Conversion Rate) (2)PPC(Pay Per Click) (3)CPM(Cost Per 1000 impression) (4)CTR(Click-Through Rate)
( )15. 點擊付費式的廣告(1)PV(Page View) (2)PPC(Pay Per Click) (3)ROI(Return on Investment) (4)Traffic
( )16. 流量(1)Traffic (2)PV(Page View) (3)UV(Unique Visitor) (4)Click
( )17. 點擊數(1)CPI(Cost per Install) (2)CPL(Cost-Per-Lead) (3)CPS(Cost per Sale) (4)Click
( )18. 每筆名單成本(1)CPL(Cost-Per-Lead) (2)CPS(Cost per Sale) (3)CPV(Cost per View) (4)Impression
( )19. 獨立訪客(1)Click (2)CPI(Cost per Install) (3)CPL(Cost-Per-Lead) (4)UV(Unique Visitor)
( )20. 點擊率(1)ROI(Return on Investment) (2)CTR(Click-Through Rate) (3)CVR(Conversion Rate) (4)PPC(Pay Per Click)

解答:
001.【3】002.【2】003.【1】004.【2】005.【4】006.【4】007.【3】008.【2】009.【3】010.【1】
011.【3】012.【1】013.【4】014.【3】015.【2】016.【1】017.【4】018.【1】019.【4】020.【2】

詳解: