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【1】( )1. 獨立訪客(1)UV(Unique Visitor) (2)Click (3)CPI(Cost per Install) (4)CPL(Cost-Per-Lead)
【2】( )2. 每次觀看成本(1)Bid (2)CPV(Cost per View) (3)Impression (4)Budget
【1】( )3. 每次點擊成本(1)CPC(Cost Per Click) (2)CPA(Cot Per Action) (3)CPM(Cost Per 1000 impression) (4)CTR(Click-Through Rate)
【3】( )4. 曝光次數(1)Bid (2)Quality (3)Impression (4)Budget
【1】( )5. 投資報酬率(1)ROI(Return on Investment) (2)Traffic (3)PV(Page View) (4)UV(Unique Visitor)
【3】( )6. 每筆名單成本(1)CPV(Cost per View) (2)Impression (3)CPL(Cost-Per-Lead) (4)CPS(Cost per Sale)
【2】( )7. 點擊付費式的廣告(1)PV(Page View) (2)PPC(Pay Per Click) (3)ROI(Return on Investment) (4)Traffic
【2】( )8. 品質(1)CPA(Cot Per Action) (2)Quality (3)Conversion rate, CVR (4)CPC(Cost Per Click)
【3】( )9. 轉換率(1)CPA(Cot Per Action) (2)CPM(Cost Per 1000 impression) (3)Conversion rate, CVR (4)CPC(Cost Per Click)
【4】( )10. 點擊數(1)CPI(Cost per Install) (2)CPL(Cost-Per-Lead) (3)CPS(Cost per Sale) (4)Click
【3】( )11. 廣告轉換率(1)ROI(Return on Investment) (2)Traffic (3)CVR(Conversion Rate) (4)PPC(Pay Per Click)
【2】( )12. 流量(1)Click (2)Traffic (3)PV(Page View) (4)UV(Unique Visitor)
【1】( )13. 每筆(次)銷售行為成本(1)CPS(Cost per Sale) (2)CPV(Cost per View) (3)Impression (4)Budget
【2】( )14. 頁面瀏覽次數(1)CPI(Cost per Install) (2)PV(Page View) (3)UV(Unique Visitor) (4)Click
【1】( )15. 點擊率(1)CTR(Click-Through Rate) (2)CVR(Conversion Rate) (3)PPC(Pay Per Click) (4)ROI(Return on Investment)
【4】( )16. 每次完成行動成本(1)CPM(Cost Per 1000 impression) (2)CTR(Click-Through Rate) (3)CVR(Conversion Rate) (4)CPA(Cot Per Action)
【4】( )17. 每千次曝光成本(1)CTR(Click-Through Rate) (2)CVR(Conversion Rate) (3)PPC(Pay Per Click) (4)CPM(Cost Per 1000 impression)
【4】( )18. 出價(1)Quality (2)Conversion rate, CVR (3)CPC(Cost Per Click) (4)Bid
【4】( )19. 預算(1)Bid (2)Quality (3)Conversion rate, CVR (4)Budget
【3】( )20. 每安裝一個軟體的成本(1)CPS(Cost per Sale) (2)CPV(Cost per View) (3)CPI(Cost per Install) (4)CPL(Cost-Per-Lead)

解答:
001.【1】002.【2】003.【1】004.【3】005.【1】006.【3】007.【2】008.【2】009.【3】010.【4】
011.【3】012.【2】013.【1】014.【2】015.【1】016.【4】017.【4】018.【4】019.【4】020.【3】

詳解: