考卷名稱:網路廣告常見名詞測驗
字體大小:A  A  A 
  考試題目
(1)1.曝光次數      (1)
(1) Impression
(2) Budget
(3) Bid
(4) Quality
(1)2.預算      (2)
(1) Budget
(2) Bid
(3) Quality
(4) Conversion rate, CVR
(1)3.出價      (3)
(1) Bid
(2) Quality
(3) Conversion rate, CVR
(4) CPC(Cost Per Click)
(1)4.品質      (4)
(1) Quality
(2) Conversion rate, CVR
(3) CPC(Cost Per Click)
(4) CPA(Cot Per Action)
(1)5.轉換率      (5)
(1) Conversion rate, CVR
(2) CPC(Cost Per Click)
(3) CPA(Cot Per Action)
(4) CPM(Cost Per 1000 impression)
(1)6.每次點擊成本      (6)
(1) CPC(Cost Per Click)
(2) CPA(Cot Per Action)
(3) CPM(Cost Per 1000 impression)
(4) CTR(Click-Through Rate)
(1)7.每次完成行動成本      (7)
(1) CPA(Cot Per Action)
(2) CPM(Cost Per 1000 impression)
(3) CTR(Click-Through Rate)
(4) CVR(Conversion Rate)
(1)8.每千次曝光成本      (8)
(1) CPM(Cost Per 1000 impression)
(2) CTR(Click-Through Rate)
(3) CVR(Conversion Rate)
(4) PPC(Pay Per Click)
(1)9.點擊率      (9)
(1) CTR(Click-Through Rate)
(2) CVR(Conversion Rate)
(3) PPC(Pay Per Click)
(4) ROI(Return on Investment)
(1)10.廣告轉換率      (10)
(1) CVR(Conversion Rate)
(2) PPC(Pay Per Click)
(3) ROI(Return on Investment)
(4) Traffic
(1)11.點擊付費式的廣告      (11)
(1) PPC(Pay Per Click)
(2) ROI(Return on Investment)
(3) Traffic
(4) PV(Page View)
(1)12.投資報酬率      (12)
(1) ROI(Return on Investment)
(2) Traffic
(3) PV(Page View)
(4) UV(Unique Visitor)
(1)13.流量      (13)
(1) Traffic
(2) PV(Page View)
(3) UV(Unique Visitor)
(4) Click
(1)14.頁面瀏覽次數      (14)
(1) PV(Page View)
(2) UV(Unique Visitor)
(3) Click
(4) CPI(Cost per Install)
(1)15.獨立訪客      (15)
(1) UV(Unique Visitor)
(2) Click
(3) CPI(Cost per Install)
(4) CPL(Cost-Per-Lead)
(1)16.點擊數      (16)
(1) Click
(2) CPI(Cost per Install)
(3) CPL(Cost-Per-Lead)
(4) CPS(Cost per Sale)
(1)17.每安裝一個軟體的成本      (17)
(1) CPI(Cost per Install)
(2) CPL(Cost-Per-Lead)
(3) CPS(Cost per Sale)
(4) CPV(Cost per View)
(1)18.每筆名單成本      (18)
(1) CPL(Cost-Per-Lead)
(2) CPS(Cost per Sale)
(3) CPV(Cost per View)
(4) Impression
(1)19.每筆(次)銷售行為成本      (19)
(1) CPS(Cost per Sale)
(2) CPV(Cost per View)
(3) Impression
(4) Budget
(1)20.每次觀看成本      (20)
(1) CPV(Cost per View)
(2) Impression
(3) Budget
(4) Bid
 
考卷名稱:網路廣告常見名詞測驗
字體大小:A  A  A