網路廣告常見名詞測驗

開始測驗時間:2024-04-20 18:20:57
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考卷名稱.: 網路廣告常見名詞測驗
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字體大小:A  A  A  將未填答自動填: 1到4亂數   1   2   3   4  
  
  考試題目
( )1.預算       (2)
(1)Quality
(2)Conversion rate, CVR
(3)I don't know
(4)Budget
(5)Bid
( )2.曝光次數       (1)
(1)Bid
(2)Quality
(3)I don't know
(4)Impression
(5)Budget
( )3.流量       (13)
(1)PV(Page View)
(2)UV(Unique Visitor)
(3)Click
(4)I don't know
(5)Traffic
( )4.廣告轉換率       (10)
(1)Traffic
(2)I don't know
(3)CVR(Conversion Rate)
(4)PPC(Pay Per Click)
(5)ROI(Return on Investment)
( )5.每安裝一個軟體的成本       (17)
(1)CPV(Cost per View)
(2)I don't know
(3)CPI(Cost per Install)
(4)CPL(Cost-Per-Lead)
(5)CPS(Cost per Sale)
( )6.品質       (4)
(1)I don't know
(2)Quality
(3)Conversion rate, CVR
(4)CPC(Cost Per Click)
(5)CPA(Cot Per Action)
( )7.每千次曝光成本       (8)
(1)CTR(Click-Through Rate)
(2)CVR(Conversion Rate)
(3)PPC(Pay Per Click)
(4)I don't know
(5)CPM(Cost Per 1000 impression)
( )8.獨立訪客       (15)
(1)Click
(2)CPI(Cost per Install)
(3)CPL(Cost-Per-Lead)
(4)I don't know
(5)UV(Unique Visitor)
( )9.點擊率       (9)
(1)I don't know
(2)CTR(Click-Through Rate)
(3)CVR(Conversion Rate)
(4)PPC(Pay Per Click)
(5)ROI(Return on Investment)
( )10.點擊付費式的廣告       (11)
(1)PPC(Pay Per Click)
(2)ROI(Return on Investment)
(3)Traffic
(4)PV(Page View)
(5)I don't know
( )11.點擊數       (16)
(1)Click
(2)CPI(Cost per Install)
(3)CPL(Cost-Per-Lead)
(4)CPS(Cost per Sale)
(5)I don't know
( )12.頁面瀏覽次數       (14)
(1)Click
(2)CPI(Cost per Install)
(3)I don't know
(4)PV(Page View)
(5)UV(Unique Visitor)
( )13.每次觀看成本       (20)
(1)CPV(Cost per View)
(2)Impression
(3)Budget
(4)Bid
(5)I don't know
( )14.每次點擊成本       (6)
(1)CTR(Click-Through Rate)
(2)I don't know
(3)CPC(Cost Per Click)
(4)CPA(Cot Per Action)
(5)CPM(Cost Per 1000 impression)
( )15.出價       (3)
(1)Conversion rate, CVR
(2)CPC(Cost Per Click)
(3)I don't know
(4)Bid
(5)Quality
( )16.每筆(次)銷售行為成本       (19)
(1)Budget
(2)I don't know
(3)CPS(Cost per Sale)
(4)CPV(Cost per View)
(5)Impression
( )17.轉換率       (5)
(1)Conversion rate, CVR
(2)CPC(Cost Per Click)
(3)CPA(Cot Per Action)
(4)CPM(Cost Per 1000 impression)
(5)I don't know
( )18.每次完成行動成本       (7)
(1)CPM(Cost Per 1000 impression)
(2)CTR(Click-Through Rate)
(3)CVR(Conversion Rate)
(4)I don't know
(5)CPA(Cot Per Action)
( )19.每筆名單成本       (18)
(1)I don't know
(2)CPL(Cost-Per-Lead)
(3)CPS(Cost per Sale)
(4)CPV(Cost per View)
(5)Impression
( )20.投資報酬率       (12)
(1)I don't know
(2)ROI(Return on Investment)
(3)Traffic
(4)PV(Page View)
(5)UV(Unique Visitor)
 
  

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