網路廣告常見名詞測驗

開始測驗時間:2020-07-17 00:35:54
最新考題: 【初級】全民英檢單字選擇測驗(中文選英文)【亂數選80題】  國中一年級英文單字中文翻英文選擇題(任選80個)  19500-就業服務乙級學科題庫1159題-任選80題(A13版) 
考卷名稱.: 網路廣告常見名詞測驗
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字體大小:A  A  A  將未填答自動填: 1到4亂數   1   2   3   4  
  
  考試題目
( )1.廣告轉換率       (10)
(1)ROI(Return on Investment)
(2)Traffic
(3)I don't know
(4)CVR(Conversion Rate)
(5)PPC(Pay Per Click)
( )2.每筆(次)銷售行為成本       (19)
(1)Budget
(2)I don't know
(3)CPS(Cost per Sale)
(4)CPV(Cost per View)
(5)Impression
( )3.每次觀看成本       (20)
(1)Budget
(2)Bid
(3)I don't know
(4)CPV(Cost per View)
(5)Impression
( )4.每千次曝光成本       (8)
(1)CPM(Cost Per 1000 impression)
(2)CTR(Click-Through Rate)
(3)CVR(Conversion Rate)
(4)PPC(Pay Per Click)
(5)I don't know
( )5.點擊付費式的廣告       (11)
(1)I don't know
(2)PPC(Pay Per Click)
(3)ROI(Return on Investment)
(4)Traffic
(5)PV(Page View)
( )6.預算       (2)
(1)Conversion rate, CVR
(2)I don't know
(3)Budget
(4)Bid
(5)Quality
( )7.獨立訪客       (15)
(1)UV(Unique Visitor)
(2)Click
(3)CPI(Cost per Install)
(4)CPL(Cost-Per-Lead)
(5)I don't know
( )8.流量       (13)
(1)I don't know
(2)Traffic
(3)PV(Page View)
(4)UV(Unique Visitor)
(5)Click
( )9.出價       (3)
(1)Quality
(2)Conversion rate, CVR
(3)CPC(Cost Per Click)
(4)I don't know
(5)Bid
( )10.投資報酬率       (12)
(1)PV(Page View)
(2)UV(Unique Visitor)
(3)I don't know
(4)ROI(Return on Investment)
(5)Traffic
( )11.每次點擊成本       (6)
(1)CPA(Cot Per Action)
(2)CPM(Cost Per 1000 impression)
(3)CTR(Click-Through Rate)
(4)I don't know
(5)CPC(Cost Per Click)
( )12.轉換率       (5)
(1)CPC(Cost Per Click)
(2)CPA(Cot Per Action)
(3)CPM(Cost Per 1000 impression)
(4)I don't know
(5)Conversion rate, CVR
( )13.品質       (4)
(1)CPA(Cot Per Action)
(2)I don't know
(3)Quality
(4)Conversion rate, CVR
(5)CPC(Cost Per Click)
( )14.每次完成行動成本       (7)
(1)CPM(Cost Per 1000 impression)
(2)CTR(Click-Through Rate)
(3)CVR(Conversion Rate)
(4)I don't know
(5)CPA(Cot Per Action)
( )15.曝光次數       (1)
(1)Impression
(2)Budget
(3)Bid
(4)Quality
(5)I don't know
( )16.頁面瀏覽次數       (14)
(1)PV(Page View)
(2)UV(Unique Visitor)
(3)Click
(4)CPI(Cost per Install)
(5)I don't know
( )17.點擊數       (16)
(1)I don't know
(2)Click
(3)CPI(Cost per Install)
(4)CPL(Cost-Per-Lead)
(5)CPS(Cost per Sale)
( )18.每筆名單成本       (18)
(1)Impression
(2)I don't know
(3)CPL(Cost-Per-Lead)
(4)CPS(Cost per Sale)
(5)CPV(Cost per View)
( )19.每安裝一個軟體的成本       (17)
(1)I don't know
(2)CPI(Cost per Install)
(3)CPL(Cost-Per-Lead)
(4)CPS(Cost per Sale)
(5)CPV(Cost per View)
( )20.點擊率       (9)
(1)PPC(Pay Per Click)
(2)ROI(Return on Investment)
(3)I don't know
(4)CTR(Click-Through Rate)
(5)CVR(Conversion Rate)
 
  

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